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Lucca Sørensen

Founder

Danish Hive

Lucca Sørensen, the founder of Danish Hive, channels over two decades of freelance and corporate experience into helping people elevate their financial situations through communication, coaching and technology. After a severe back injury at 19 forced a career pivot from carpentry to writing and beyond, he now leads with empathy, applying certified skills in NLP (Neuro-Linguistic Programming) and a coaching leadership style to guide global clients and freelancers alike. In this interview, Lucca reflects on the role of humanity in business, the acceleration of AI and language-data trends his company is embracing, and the upcoming launch of a platform designed to streamline operations and unlock new growth opportunities.

• LinkedIn

1. What inspired you to pursue your current career path?

   I have been working corporate for so long now, I missed the humanity of it. I started my own company to focus on helping people gain the competences they need to improve their financial situation.

2. Who or what influenced your professional direction most?

   When I was 19 I broke my back. I thought I lost everything - working as a carpenter, life was not easy. One of my acquaintances invited me to work as a column writer at a magazine she worked at. This was the beginning of my now 20 years of freelancing.

3. How do you define success in your current position?

   Success for me is to remain human and respectful to everyone, even as I level up and meet new kinds of people. It’s also about being able to share with or include less fortunate people, and helping them improve their lives.

4. Which skills have been most valuable to your success?

   Communication has been really important. Working with a huge number of freelancers, and also having to work with global clients from different cultures, has been a learning experience I wouldn’t have been able to handle without strong communication skills.

5. What trends are shaping your industry right now?

   We are working with AI, so a lot of things are evolving very fast. Our focus is on the development of language and the improvement of the data used in this field. I look forward to seeing and developing with the next trends too.

6. How would you describe your leadership style?

   I am a coaching leader, which makes sense since I’m certified within NLP (Neuro-Linguistic Programming). It has also been a superpower in the type of services we provide - a lot of communication, training, and administration.

7. Who or what played a key role in your success story?

   My friend Zara. She was the one who helped me change direction when I was struggling. Unfortunately, she is not here anymore, but I would love to pay her a tribute for laying the foundation of my success today.

8. What are you most excited about in the next stage of your career?

   I am currently building a platform that will massively improve my company’s capacity. When we launch in a couple of months, it will automate many of our current administrative tasks, allowing us to focus on new areas for growth. This is going to be a learning experience, and I cannot wait.